Looking for a boost in their mobile promotion and generating and more attention organically in the iOS App and Google Play stores, Discovery network turned to Moburst for help promoting their portfolio of name-brand apps, and a higher conversion ratio at the lowest cost per download is just what they got.
27% Organic Download Growth in Just 90 Days!
Improving discoverability for competitive keywords and phrases in app stores, as well as bolstering conversion rates after being found were the key mission objectives when Discovery came to us looking for ASO expertise. Achieving better top 50 placements, increased keyword rankings, and growing organic downloads were among the main KPIs we set out to meet with a comprehensive mobile campaign that did not disappoint.
Taking a holistic approach we deployed a strategy from a variety of angles. This involved ongoing A/B testing of both visual and textual app store assets, including screenshots and preview videos. Additionally, through extensive keyword research we were able to successfully map the search landscape. Furthermore, we introduced metadata description iterations monthly, all as part of a continual optimization effort based on app store algorithm responses.
Delivery and results
Through leveraging the industry’s most advanced technologies we successfully:
Achieved 365% growth in top 50 rankings
Got 4,600 new keywords ranked in app store queries
Transformed 226 previously unranked keywords into #1 search results
Grew organic downloads by 61%
Delivered combined total of nearly $5 million USD in ASO value!
”Moburst's level of expertise and willingness to share information speaks to how keen they were to educate us. They truly had our best interests at heart, even if it was a detriment to their business.”