A campaign that reached a positive
ROI in just a few months!
Vodio, a video curation app, approached Moburst with the challenging task of increasing daily download rates on a particularly tight budget, and without executing paid media advertising. The company’s goal was to attract high-quality organic traffic, using the most cost effective measures available.
Moburst conducted a thorough examination of Vodio’s presence in the App store. The review included the textual content (title, descriptions, reviews), visual components (screenshots, captions), and overall brand messaging. The app page content was then edited based on Moburst’s broad experience, in order to maximize the app’s discoverability for relevant keywords and phrases. Furthermore, the agency added a unique feature within the app itself, in order to encourage five stars rankings and improve the app’s ratings and search visibility.
Delivery & results
Vodio’s daily download volume increased by 560%.
35% of users submitted a five star rating.
Apple App of the Week.
Appeared in the top three search results for competitive terms such as “watch video”, “watch clips”, “best clips” and “best video”.
Essential news apps collection (alongside other respectable apps, such as: CNN, NY Times, Pulse and Flipboard).
"Moburst helped us without any advertisements or promotions to multiply our daily download rate by 5x. And that's an astronomical difference that raised our company value and pleased our investors greatly."