Samsung approached Moburst to promote their Galaxy App Store. They were looking to achieve more brand recognition, to boost downloads, and increase their revenues. Thanks to our help they achieved astronomical success including a campaign that took home an international award!
Samsung employed Moburst to grow their app store in the US, known as ‘Galaxy Apps’. With over 70.2 million Samsung devices in the US, the goal was to increase downloads, retention and revenue from the Galaxy App Store. Additionally, a heavy focus was set out on promoting the personalization features of the Galaxy device, such as Fonts and Themes stores.
Using a variety of media channels, Moburst identified different segments which apply to different target audiences, and initiated campaigns relevant for each segment. For example, gamers to the gaming section or Galaxy advocates to the Made for Samsung section. Fonts and themes for advanced design settings lovers, helping making their phones unique for them.
Delivery and results
By micro segmenting and running personalized ads to each segment, we were able to achieve the following results:
Downloads grew by 79%
Revenue grew by 36%
FB Page followers grew by 1400%
"It was fascinating to see how fast our brand awareness grew among users, which translated to an increase in engagement, downloads, retention and of course revenue. This was made possible thanks to a clear and positive communication, as well as on-the-spot response from Moburst throughout the entire work process."