Within a short period of time, Fattal’s app reached the number one spot for the competitive keyword, “Travel,” and the third spot in Apple’s top free apps list
A mobile media campaign that yielded 10 times ROI!
Hotel giant, Fattal, wanted to create buzz around its new app, “Yala,” and reach the app store’s top apps lists. Given the high competition in the app store’s “Travel” section, achieving the goal required intensive work on both the product itself and its media strategy.
Moburst used a winning combination of product refinement and strategic media buying. The agency’s strategic media buying plan started with a 48-hour “burst campaign,” which began immediately after the app’s launch. The extensive media buying process helped Yala soar to the top free apps list, thus increasing organic downloads. In order to retain the app’s success, Moburst continued with hyper- targeted media buying and launched massive campaigns during potent occasions (such as the holidays).
Delivery & results
Within a short period of time, Fattal’s app reached the number one spot for the competitive keyword, “Travel,” and the third spot in Apple’s top free apps list. As a result, Yala experienced an immediate boost in organic downloads. Further outstanding results were Fattal’s CPI, which was more than 50% lower than expected, and 10 times ROI for Moburst’s overall media activity.
“Moburst was an essential partner in Yala’s success, starting from launch and maximizing ROI for any given budget. Moburst brought us a large number of high quality users, optimizing throughout the funnel from clicking on the banner all the way to booking the hotel.”