Gett became a household name in each targeted city and was able to generate users that completed the registration process, confirmed their personal details, and booked a cab
Scaling Gett's user acquisition while maintaining
CPI and improving user quality
Gett operates in the incredibly competitive field of public transportation apps. In an effort to penetrate new markets, Gett approached Moburst with the tall order of scaling its user acquisition in select cities, outside of their usual social networking channels. Additionally, Gett’s interest in specific cities required locally targeted campaigns, which can be complex and costly. Gett also needed quality users to submit and confirm their phone numbers before using the app.
Moburst created a unique creative approach for each city emphasizing its distinct characteristics such as weather, language, socioeconomic, and cultural references. Constant optimization and hyper-targeting strategies also took place, encouraging micro-segments to not only install the app but to book rides as well. In Manhattan, for example, Moburst launched a campaign promoting $10 rides anywhere in the city, which generated a massive buzz in the press and social media.
Delivery & results
Gett’s user acquisition was scaled by more than 400%, while improving user quality, and increasing ROI.
Gett became a household name in each targeted city and was able to generate users that completed the registration process, confirmed their personal details, and booked a cab.
Gett’s quality KPIs increased by more than 50%, while remaining within the CPI targets.
"In a short period of time, Moburst acquired high quality users at scale, significantly increasing Gett's brand awareness in key strategic metropolitan markets and driving global revenue growth."