The marvels of modern medical technology or the comfort of a familiar face? We tested both approaches to see which screenshot concept resonated better with users of telemedicine app, Emdee.
Who says there’s no accounting for taste? It was a showdown of mouthwatering imagery versus the channel’s most recognizable programs in this screenshot test for Discovery’s Food Network app.
A great screenshot gallery is all a matter of perspective. Not surprisingly, that’s what we set out to determine in this portrait versus landscape orientation test for Discovery’s TLC app.
We put screenshot galleries featuring both streaming services and biblical themes head-to-head to see which would deliver the most results for Christian entertainment app, The Chosen.
Learning whether its streaming services or vast collection of stories was the bigger driver of downloads was the focus of this screenshot test for online audiobook provider, Audible.
We set out ot unlock the secret behind the bigger driver of downloads, pitting real-life photography against vibrant illustrations in this screenshot test for privacy vault app, NoSeeYou.
Understanding whether relatable real-life imagery or brand-driven illustrations fuels more downloads was just one of the many screenshot tests we ran for online toll road payment app, Peasy.
Showing an app in action or displaying the ease in which it works? These were two of the concepts we tested to find out which generated more installs for AI-powered travel planning app, Travel Fairy.
Spotlighting its key features versus imagery of relatable real people were the primary variables in this screenshot test for group chatting app, True.
Its therapeutic benefits versus the spiritual gains to be had, were compared to determine the bigger motivation to download in this screenshot test for bible-based meditation app, Abide.
Signature gameplay aspects, such as unique avatars and irreverent courses, squared off to determine the bigger driver of downloads in this screenshot test for mobile golf gaming app, Golf Slam.
A comparison of playful illustrated imagery against photography of real people, was used to uncover the bigger catalyst for downloads in this screenshot test for online prescription delivery service, NimbleRx.
A contrast of cheerful gradients inspired by the brand’s color palette matched up against photography of real-life luxury items, provided the canvas for this screenshot test for mobile auction trivia game, ArtBet.
The impact of using illustrated backgrounds versus photography of real-world use cases, was the key variable examined when testing the install performance of screenshots for mobile cloud storage app, Dropbox.
Real world photography or fun illustrations? These were the key factors we measured when determining which screenshots ring up more downloads for shopping rewards app, Fetch.
Sometimes a small difference can have a big impact on app downloads. This was the rationale behind our choice of subtle, contrasting nuances, in our screenshot test for energy saving and rewards app, GridRewards.
Business as usual with shots of UI and simple captions, or a fun and playful tone? That’s exactly what we set out to uncover in this app preview video test for shopping rewards app, Fetch.
Sometimes ASO success comes down to how one choose to see things, which is why we decided to experiment with landscape versus portrait orientations in an app preview video test for Discovery’s TLC app.
Go with the user flow, or spotlight core features and functionality? Which would be more influential in generating more downloads? These were the questions we asked ourselves before running this app preview video test for social networking app, Say.
Experimenting with unique icon designs for the streaming series, The Chosen, including show characters, abstract patterns, or inspirational imagery.
Character from the show
Graphics from the show
Conducting a battery of tests, from a minimal logo-centric icon design, to the brand’s own take on light mode and dark modes, for telemedicine app, Emdee.
Logo & Icon
Logo & icon in Different Colors
Seeing which way the ball bounces for HOOPS with an icon test themed around its technology, its distinct logo, and a focus on its subject matter.
Testing the effectiveness of seasonal references to winter on an icon’s design, including a nod to holiday gift giving, for shopping rewards app, Shopkick.